It’s been a week since the announcement, but who watched it?
Microsoft has reported that they reached a record-breaking
viewership for the recent event for the "Reveal of Xbox One". The
reports show that a total of 8.45 million people had watch the event within the
first 24hrs of been announced, this now making it one of the top-most
concurrent streamed events of all time.
According to Xbox.com, they claimed that it was the highest
amount of concurrent viewers they have ever had. They shared with us "with
almost three times as many people watching the livestream at the same time,
versus any other major event in Xbox.com history"
At this time Microsoft reported that its streaming partner
"Akamai" said the event “was among the most watched live
broadcasts delivered by Akamai in their history, nearly doubling peak traffic
records and eclipsing concurrent viewership high-water marks set by events such
as the 2010 World Cup, Royal Wedding in 2011, and 2012 election night.”
Recapping over the event and what they tried to achieve in
the sense of awareness seemed to be a great achievement. They hit an amazing
amount of viewers, even though the presentation of the event wasn't as good as
I believe they wanted it to be, they have clearly made there stand. This is a
very good move for them in the marketing area and with definitely makes an
impact on their product once it’s released.
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